MEDIA CONVERGENCE MEETS METHOD CONVERGENCE
mindline media GmbH, located in Berlin, is a full-service market research institute focusing on the sector of media and communication research. mindline media has in-depth experience in campaign and advertising research; concept and acceptance tests; reach and market media studies; and analyses of brand value, image and potential in the media and health care sector.
Pic.: Dieter Storll
The ways people use media are changing against the backdrop of digitalisation, media diversity and convergence. The quality of media dedication as well as the quantitative measurement of cross-media usage are becoming increasingly important, in no small part with respect to the effects on advertising perception and impact.
As described in the institute motto "Media convergence meets method convergence", innovative, quantitative and qualitative offline and online research tools deliver holistic insights into consumers' everyday lives with media.
mindline media offers powerful and valid procedures and instruments for determination of the expectations, needs and interests of the media public (TV, print, radio, online, mobile) and for measurement of advertising suitability, advertising impact and media engagement.