Avoiding Expensive Failures

Are you planning to launch a new product or to expand your sales activities into new regions? Then you will certainly want to know if the new product "hits the spot" with your target group or how high new customer potential in the target territories is.

With the help of product concept tests (Concept Evaluator) from mindline, you can learn what product features are decisive for the target group, how the target group wants to be addressed and what potential the product can exploit in the ideal case within the framework of the market launch.

Testing a product or determining its potential does not mean that the product must be completely ready for launch. It can be presented and then evaluated with the help of a so-called "verbal concept".

Design tests or handling tests analyse shape, design and layout of products during the draft stage. mindline can determine the PoS impact, acceptance, usability and image effect on this basis.