"I HAVE THE SIMPLEST TASTES. I AM ALWAYS SATISFIED WITH THE BEST." (OSCAR WILDE)
Customer satisfaction surveys (users, viewers, readers, subscribers, buyers ...) analyze the relation between performance expectations and fulfillment. No matter if private or business customers: Only those who get the expected performance for their money will remain convinced customers.
Yet satisfaction and loyalty aren’t the same. Dissatisfied customers may act loyal and satisfied customers may constantly buy at competitors.
That is why our customer satisfaction measurements include – besides objective indicators – loyalty ratings that reflect emotional identification.