Methods

mindline offers both quantitative and qualitative survey methods as appropriate for the specific investigation goal.

Quantitative survey methods

  • CATI (computer-assisted telephone interviewing)
  • CATIVISION (CATI/online)
  • WAPI studio tests (web-assisted personal interviewing in the test studio)
  • CAPI (computer-assisted personal interviewing)
  • Online surveys
  • Paper-and-pencil surveys
  • Trade fair surveys
  • PoS surveys

Go to www.mindline-fields.de to find more detailed information about the various survey methods.

Qualitative survey methods

  • Focus groups
  • Online focus groups
  • One-on-one explorations / in-depth interviews
  • Expert interviews

For more information concerning our qualitative offer, please contact the co-located team of specialists of our subsidiary Rich Harvest.