The Logical Evolution of Telephone Interviews Supported by Templates.
CATIVISION® as used within the framework of a remote usability test (RUT), for example, is the logical development of the fundamental idea behind telephone interviews supported by templates.
The "gimmick": CATI interviewer and respondent see the same stimuli and the respondent's use behaviour.
Strengths and benefits:
- No studio costs: price benefit especially for B2B and international studies
- Saves time: a number of usability tests can be conducted parallel to one another
- Recording: customer reaction and behaviour are recorded
- Interactive understanding: the interviewer can view the user feedback and respond
- No software installation required