The Logical Evolution of Telephone Interviews Supported by Templates.

CATIVISION® as used within the framework of a remote usability test (RUT), for example, is the logical development of the fundamental idea behind telephone interviews supported by templates.

The "gimmick": CATI interviewer and respondent see the same stimuli and the respondent's use behaviour.

Strengths and benefits:

• No studio costs: price benefit especially for B2B and international studies
• Saves time: a number of usability tests can be conducted parallel to one another
• Recording: customer reaction and behaviour are recorded
• Interactive understanding: the interviewer can view the user feedback and respond
• No software installation required